Safaricom CEO Peter Ndegwa
In Summary
- Safaricom limited has launch M-pesa Go App for the teanagers aged between 10-17
- The App to safeguard users by restricting withdrawing, access to digital loans, and betting
- App to be moderated by parents or adults
Safaricom limited has launched a new financial product dubbed M-PESA Go that targets teens and preteenagers aged between 10 to 17 years. This Product is aimed at encouraging the young ones to develop a culture of savings and proper financial management at tender age.
“It will enable users to send and receive money, buy airtime and bundles, use Lipa na M-Pesa services, and access a customized version of the M-Pesa Super App dubbed M-Pesa Go App. To safeguard users, M-Pesa Go restricts services such as withdrawing money, access to digital loans, and betting or forex payments,” read the statement.
Speaking during the launch, the telco’s CEO Peter Ndegwa, said: “As M-Pesa we are committed to empowering and transforming the lives of everyone, and in M-Pesa Go, we are providing a revolutionary product designed for youngsters, but with oversight by parents or guardians. Leveraging the M-Pesa Super App, we plan to introduce a financial literacy platform that will equip children with tools for managing money.”
The M-Pesa Super App is also the gateway through which parents and guardians can guide their children’s financial journey, as it contains monitoring and tracking features, and parental control features such as setting transaction limits.
One of the Mini-Apps available on the M-Pesa Super App is Kodris Africa, the provider of Kenya’s first-ever government-approved program for teaching coding.
For 60 days, starting November 26, 2022, parent’s looking to get their children started on the coding journey can purchase an annual Kodris Africa subscription via the M-Pesa App and enjoy 50% off.
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